Winning For Our User Is When They

<aside> 🏆 Build a successful product-led business

</aside>

The Top Three Challenges Our User Faces Are

What are examples of this persona?

VP of Product - Navin @ Stardog

VP Customer Success & Product - Jen @ Liquidplanner

Founder and CPO - Alex @ Auvik

Head of Design - Florian @ FinalCad

CPO - Mike @ Sopheon

SVP Product - Alisa @ Predictive Index

What do all of these people have in common?

1. They successfully launched a free motion
2. They led the transition from sales-led to product-led
3. They had a vision and strong compelling reason why they need to go into this direction
4. They involved their team to help make this transition

What do all of these companies have in common?