First off, what’s a capability?

A capability is simply how your company delivers on its mission. It’s unique to your business.

Every business shares one thing when it comes to capabilities.

The core capability of any business is how you deliver value.

This capability cannot be outsourced.

A core capability is ultimately what makes or breaks a business.

I’ll give you some examples of supporting capabilities:

For Google Search, their mission is to make the world’s information universally accessible and useful.

Google Search is able to deliver on its mission by developing capabilities like:

1. Search algorithms to organize the world’s information
2. Artificial intelligence to surface the best answers
3. Accessible design for anybody to search

For Zoom, their mission is to make communication frictionless.

To support its mission, Zoom has built core capabilities: