What are some capabilities we need to help the user win:

• [ ] User research
• [ ] Communicating the value of our product
• [ ] Incredible onboarding
• [ ] Simple pricing
• [ ] Touchless support
• [ ] Measuring user success
• [ ] Write as many options as you can think of below….
• [ ] X
• [ ] Y
• [ ] Z

If you don’t have a free model yet, chances are these are the top three capabilities you need to help your user win:

1. Give away meaningful free value
2. Get users to that value quickly
3. Make it easy for users to upgrade

<aside> ⚡ Pro tip: your capabilities should support how you help user’s win. For instance, if one of your top ways you help user’s win is having a fast time-to-value, then you might need to build out a capability around user research, onboarding, and touchless support to help you truly build a fast time-to-value.

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