When a user plays your game, what does it mean to win?

Here are a few notable examples:

When people use… They’re able to…
Slack Create a better, more connected way to work.
Miro Help teams collaborate.
Zoom Bring teams together.
ProductLed Build a successful product-led business.
Shopify Build your dream business.
Zapier Automate all your busywork.

Pro tip: winning represents an upgraded world that your Ideal User will eventually experience. That upgrade can exist across a spectrum of attributes. Time, speed, simplification, freedom, a feeling etc.

Write down as many options as you can that define how your product helps people win:

  1. We do X, they’re able to do…
  2. The [adjective] way for [people] to [do something], [benefit / outcome]
  3. Everything for [target market] to achieve [main outcome]

A meaningful “win” should meet the following criteria: