When a user plays our game, what does it mean to win?
Here are a few notable examples:
| When people use… |
They’re able to… |
| Slack |
Work better together as a team. |
| Miro |
Collaborate better as a team. |
| Zoom |
Communicate better as a team. |
| ProductLed |
Build a successful product-led business. |
| Shopify |
Build your dream business. |
| Zapier |
Automate all your busywork. |
Pro tip: winning represents an upgraded world that your Ideal User will eventually experience. That upgrade can exist across a spectrum of attributes. Time, speed, simplification, freedom, a feeling etc.
Write down as many options as you can that define how our product helps our user win:
- We do X, they’re able to do…
- The [adjective] way for [people] to [do something], [benefit / outcome]
- Everything for [target market] to achieve [main outcome]
- End to end platform for growing a B2B SaaS product-led business
- Be a catalyst for helping more companies become product-led
- Growth Acceleration Platform - Diagnose,
- The all-in-one training platform to start, run, and grow a product-led business.
- To be the #1 all-in-one training platform to build, grow, and scale a product-led business. We want to tie training to your OKRs so that you have the resources you need to succeed and hit your ambitious growth targets.
A meaningful “win” should meet the following criteria: