You’ll want someone with each of these skillsets

• [ ] Designer
• [ ] Researcher
• [ ] Developer
• [ ] Product manager
• [ ] Product Marketer
• [ ] Data Analyst
• [ ] Leadership

What should the DNA of this team be

• [ ] Loves uncertainty
• [ ] Loves getting better every day
• [ ] Is okay with being scrappy
• [ ] Optimizes for learning and not perfection

For smaller companies, it’s okay to have one person with multiple skillsets on the team.

For larger companies, you’ll have a PLG task force for every product and a group manager leading the charge.