Our One-Phrase Strategy

<aside> ⚡ Value-First

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Who do we serve?

<aside> ⚡ B2B SaaS Senior Product Executive (10M+) (Buyer)

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What is user success?

<aside> 🏆 Build a successful product-led business

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How do we empower our users win?

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1. Make it frictionless to get started
2. Make it frictionless to experience value
3. Give them everything they need to achieve user success </aside>

What’s our mission?

<aside> ⚡ To give businesses of all sizes the insights they need to create digital experiences their users love. - HotJar

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What capabilities must we have?

<aside> ⚡ Delivering a quick time-to-value.

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